IT Cosmetics Superhero Super Black Mascara™, Volumising and Lengthening

Product Information

W7 Tube It Mascara features a unique water-activated formula that coats each individual lash for long-lasting, smudge-proof coverage. Yet, unlike other common smudge-proof formulas, this one is easy to remove — making it gentle on your eyes for less lash loss. Look and feel your very best with this smudge-proof mascara and the most refreshing and hydrating lip balm by Plum it.

With biotin, proteins, hydrolyzed collagen and a peptide-infused lash serum, this multitasking game-changer makes it easy to experience beautiful, eye-opening results! I don’t mind a semi-clumpy mascara, but the brush and formula on this helps keep the lashes well defined and separated while still looking voluminous. By the end of a long day the mascara effect has softened with a less voluminous appearance, however, I don’t find I have any dark panda marks where it’s smudged or flaked, it wears away pretty gracefully. I’m a postie, so I’m out in all weather – this mascara makes my lashes look longer and thicker, with no smudging, and no it really is water proof!It is enriched with a unique blend of natural oils an shea butter, which provides nourishment and repairs chapped or dry lips. The super-buildable formula literally takes your lash look to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length.

So I bought a second one, it was great for about 2 weeks then it just became so nasty, gobs of the product would stick to the wand, nothing made this better. Our community saw such incredible results from our Lash Growth Serum ™we thought: 'What if there was a way to create a mascara with all the same benefits as our lash serum'. I had stopped putting mascara on my lower lashes because it always smudged underneath my eyes and I already have dark circles to begin with (my lower lashes are almost as long as my top ones). For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. Pumped with plant oils like argan and jojoba, it nourishes, softens and moisturises each hair, while biotin stimulates keratin production and works to strengthen each lash.Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat. I wouldn't describe it as clumpy but it is thicker so if you're sensitive about clumpy mascaras you might not like it. It is NOT waterproof, but of all of the hundreds of mascaras I've tried, this one did not deliver any fallout whatsoever--and I was working full 8-hour shifts in a full makeup face. The Superhero Elastic Stretch Volumizing Mascara from It Cosmetics is formulated with peptides, proteins, biotin, lash-enhancing polymers, and collagen that wraps each individual lash in just one coat.