Kopparberg Fruit Lager Lemon & Lime beer 8x500ml bottles

Product Information

Created by the talented brewers at Kopparberg’s Swedish Bryggeri, Kopparberg Fruit Lager will be available in a new, zesty Lemon & Lime flavour and is the perfect ‘scandi-cool’ alternative for summer social occasions. Our famous beer Sofiero is Sweden’s most sold beer, at the Swedish liqueur store Systembolaget, for the tenth consecutive year. 2012 – Street cred

Rivals seem relatively sanguine about Strongbow treading on a patch of the cider market they’ve had pretty much to them- selves until now. A local newspaper told the story about an empty little brewery. It caught the eye of Peter Bronsman as he sat in his Gothenburg office. The article fueled Peter and his brother Dan-Anders’ lifelong ambition to own and run a national champion brewery, so they bought it and hired 12 local people to get things started. 1988 – The precious water When Bronsman took over in 1994, there were six members of staff. One retired, another quit, but four are still there. They have watched the brewery grow and grow and grow. When they go on holiday, to London or Greece or Spain or Thailand, staff and others from the area see people drinking the cider that bears the name of their tiny hometown in central Sweden and are liable to swell up with pride. Kopparberg supplies Sofiero, the number one beer in the domestic market, along with a broad range of fantastic brews. But cider accounts for the majority of its output.It has avoided the flavour conveyor belt and only launched genuine innovations at carefully chosen times. For example, consumers are becoming more health conscious and opting for lower calorie drinks, so it recently launched 25cl cans of Raspberry, the second variant in its low-calorie Light range. A demand for sharing occasions is another consumer trend, so it launched 75cl bottles of 7% abv sparkling rosé, to be enjoyed in wine glasses or flutes, in a bid to capitalise on the growthin the sparkling wine category. This SKU performed impressively in Asda, where it was initially sold exclusively, and has now been rolled out across the wider off-trade. The stylish drink, which hits selected shelves in February and March before being widely available from April, has been carefully crafted to deliver a light-bodied premium fruit lager, offering drinkers a unique option to other beers available on the market.

The first batch of Kopparberg lands in the UK. A success story is in the making. 2005 – Irish establishment Porter says the new ciders bring “genuine news and excitement to the modern cider category by appealing to shoppers and fulfilling their need for experimentation”. On the contrary, it devalues it and runs the risk of appearing to be very similar to what happened with alcopops.This summer, experience the refreshing, crisp taste of Kopparberg Fruit Lager, a delicious new drink which bottles Kopparberg’s premium fruit flavour in a lager for the very first time.

Bulmers has built steadily after arriving late to the now-passé over-ice phenomenon created by Magners, juggling popular permanent lines and heavily supported limited editions. The first cider is produced in Kopparberg, but the country’s yearning for beer sees it becoming the major focus for much of the following 60 years. 1882 – The beginning Our advice would be to ensure the flavoured ciders you do offer are of a premium quality and provide a genuine point of difference,” he says. One of the downsides to all this activity and demand is how retailers accommodate fruit ciders within an ever more crowded fixture trying to make room for the plentiful offshoots of an increasingly fragmented long alcoholic drinks market.Photos of the Kopparberg keg (clearly showing the label and tamper evident cap in situ for full or un-broached kegs, or the keg coupler in situ on the keg in the cellar for broached or part full kegs). Copping agrees the fruit cider opportunity isn’t just for the summer. “There has certainly been a trend towards more exotic flavours in many different categories,” she says, “which is why we’ve brought out Passionfruit this summer, but I think we will see more autumnal and winter ciders enter the category in the future.” By 2006-07, Kopparberg started replacing Magners and Bulmers asthe drink of choice for young adults then, as pear cider’s fortunes plummeted and fruit cider came to the fore, Kopparberg emerged as the dominant force in the category. We wanted to position ourselves apart from both the low-abv fruit lagers and the traditional craft fruit beers that are lower-abv or heavy and ­full-bodied,” he said, adding the newcomer’s alcohol volume reinforced the drink’s “premium positioning”.