MicroMachines MMW0027 Truck, Assorted

Product Information

Micro Machines had a well-known advertising campaign in the 1980s involving fast-talker John Moschitta Jr. The commercials featured pitches in his trademark speedy style and ended with the slogan "If it doesn't say Micro Machines, it's not the real thing!". For 3 to 4 years, Micro Machines was the largest selling toy car line in the US with total dollar sales exceeding the combined sales of the next top-selling lines: Hot Wheels, Matchbox and Majorette. While the Micro Machines collection is known primarily for sizing down automobiles, it has also featured several playsets including 1991's fold-out Super Van City. Licensed character products would often be fold-open heads including miniature characters and vehicles interactive with their playset environment. Micro Machines also utilized several diverse features such as color-changing cars and "Private Eyes" vehicles that even allowed one to peek inside and view an illustration of the contents. Folding up neatly as a very 80s camper van, Super Van City was an absolutely magical toy. It genuinely did feel like a micro sized city, which somehow found space for kids to use all of their Micro Machines vehicles.

Early Micro Machines television commercials were famous for featuring actor John Moschitta Jr., who was (at the time) listed in the Guinness Book of World Records as the world's fastest talker. As a result of his work in the commercials, Moschitta came to be known as the "Micro Machines man". [1]With the release of the movie Star Wars Episode VII: The Force Awakens, Hasbro released a new set of themed Micro Machines. This second revival lasted only a year; no more sets were released after Rogue One. This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Micro Machines"– news · newspapers · books · scholar · JSTOR ( May 2008) ( Learn how and when to remove this template message) It was beautifully done and even though – like all of the other licensed sets which featured character figures and selections of vehicles from movies or TV shows they were based on – the scale was incredibly inconsistent, it didn’t matter.

At the 2020 New York Fair, [2] new Micro Machines were announced and are available in stores as of August 2020. [3] Sets include Muscle Cars, Farm, Racing, Construction, and Off-Road, and an updated version of the Super Van City is available as well.

Collecting Micro Machines

The Micro Machines brand was revived for a few years in response to the popularity of the similar Speedeez brand. Hasbro also opted to use many fantasy castings in the revival. The revival only lasted a couple of years.